Advertising WorksFor most people, drinking in social situations is normal. But alcohol researchers are concerned because so much of the content posted on social media normalizes binge drinking and daily alcohol use. Maybe you’ve noticed that people with larger-than-average body types are being featured in social media ads for certain types of alcohol. This isn’t because alcohol companies want to promote body positivity; it’s because, these days, inclusivity sells.
People Love Laughing at Drunk People on the InternetActually, people love laughing in general, especially with people they care about. During quarantine, the thing many people miss most of all is laughing with/at their friends. Social media makes it easy to associate drinking with laughter and friendship. Why do you think the sale of alcohol has increased since the coronavirus pandemic began? Being a fan of a certain brand of alcohol can have a profound impact on drinking behavior. Being attached to a particular brand of alcohol at a young age has been linked with higher levels of alcoholism and heavy alcohol consumption in the future. There are many reasons people get attached to a particular brand. Relating to or admiring people who are shown consuming the product makes people more likely to become loyal to a brand.
Social Media in Substance Abuse RecoverySocial media can be an obstacle for people recovering from substance abuse disorder. After completing treatment, people can feel isolated when they begin their new life. Most people look to social media to help them feel connected to others, but it’s impossible to filter social media posts containing alcohol and drug use. For someone who has recently completed men’s or women’s rehab programs, seeing photos of people drinking can increase feelings of isolation. Seeing photos of friends using alcohol and drugs can make sobriety even more difficult to hold onto. When you use it mindfully, social media can give you the opportunity to connect with others. It’s a big, beautiful world out there, and there are plenty of people who want the sober version of you.
Get Treatment at Sunstone Recovery TodayAt Sunstone Recovery, we give you the skills you need to overcome substance abuse. We offer a wide range of treatment options, including:
- Cognitive-behavioral therapy
- Dialectical behavior therapy
- Group therapy
- Individual therapy
- Family therapy
Sunstone Recovery is an intensive outpatient program (IOP) that treats primary mental health and primary substance use challenges for adults 18 and older, located in Bend, OR. Our team of doctorate and master level clinicians is dedicated to helping our clients develop new skills so they can begin to thrive and increase their quality of life. Learn More